Africa can compete!: export opportunities and challenges in by Tyler Biggs PDF

By Tyler Biggs

ISBN-10: 0821334395

ISBN-13: 9780821334393

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Supply-side constraints were preventing African firms from exploiting the opportunity provided by the Afrocentric market. In addition, more experienced firms in other regions of the world were already beginning to copy African designs and appropriate a significant share of the Afrocentric business. For example, multinational textile mills in the US and Asia had begun printing fabric to resemble traditional woven kente cloth from Ghana. In another case, a popular unisex vest of imitation mud-cloth (a hand-woven textile from Mali) with a map of Africa printed on the back was being sold by US retailers; the label inside the garment read "Made in India".

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Africa can compete!: export opportunities and challenges in garments and home products in the European market, Parts 63-300 by Tyler Biggs

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