Download e-book for kindle: Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a by Fred "Chico" Lager

By Fred "Chico" Lager

ISBN-10: 0307780643

ISBN-13: 9780307780645

Whereas Ben & Jerry's is without doubt one of the major leading edge and socially accountable companies, this story is as a lot an instance to younger marketers of what to not do because it is a version of precisely what to do. Lager, former CEO of Ben & Jerry's, was once one of many company's early gamers, leaving within the Nineties, and he writes an enthralling tale in regards to the $200 million, publicly traded firm, which originated in a rehabbed fuel station the place its founding fathers as soon as ate saltines and sardines and slept on freezer chests all wintry weather in order to open through spring. Ben Cohen's commitment, advertising brilliance, and creativity and Jerry Greenfield's burnout, resignation from the corporate, and go back are all faithfully documented, besides the commitment of the creation employees to the proper that has characterised Ben & Jerry's. Lager captures the humorousness that saved the corporate facing tough occasions, yet that humor dissipates into whining whilst the writer reaches the years whilst he and Ben have been at ideological odds. these few chapters apart, this enterprise background might be an thought to these suffering from their very own younger companies in addition to a good learn when you simply love ice cream.

Show description

Read or Download Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor PDF

Similar entrepreneurship books

Read e-book online Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a PDF

Whereas Ben & Jerry's is likely one of the major leading edge and socially dependable companies, this story is as a lot an instance to younger marketers of what to not do because it is a version of precisely what to do. Lager, former CEO of Ben & Jerry's, was once one of many company's early gamers, leaving within the Nineteen Nineties, and he writes an enthralling tale in regards to the $200 million, publicly traded company, which originated in a rehabbed gasoline station the place its founding fathers as soon as ate saltines and sardines and slept on freezer chests all wintry weather so as to open via spring.

Read e-book online Business Start-Up Kit PDF

An essential how-to advisor from the small enterprise columnist for USAToday. com.
Hundreds of hundreds of thousands of individuals commence their very own companies each year, and untold extra dream concerning the danger of changing into their very own bosses. whereas entrepreneurship has its many power rewards, it additionally consists of targeted demanding situations.
Steven D. Strauss, one of many nation’s best experts on small enterprise, has constructed an easy-to-read compendium of every little thing an aspiring entrepreneur must commence and achieve company. He explains what works, and what doesn’t, whereas giving marketers ratings of advice and tricks. Readers will study:
• Why following one’s ardour is necessary while deciding on a company.
• tips to research a franchise estate.
• Which company shape is best-corporation, partnership, or sole proprietorship.
• What investment concepts are available-from enterprise capital to SBA loans.
• How a lot to cost for items or prone.
• Why having multiple profit circulate is critical.
• how you can begin a enterprise on a shoestring.
• recommendations for progress as soon as the enterprise is up and operating
Unlike different books on company formation, Strauss’s suggestion not just explains what steps to take, but additionally comprises confirmed recommendations, worksheets, varieties to fill out, and good fortune secrets and techniques. as a consequence, it's a enterprise primer, step by step consultant, and luck thoughts booklet all rolled into one.

Read e-book online Cold Hard Truth: On Business, Money & Life PDF

Kevin O’Leary stocks useful secrets and techniques on entrepreneurship, enterprise, funds and life.

Can you're making hundreds of thousands simply by “visualizing your self rich” as a few company prophets recommend? Don’t purchase it, says Kevin O’Leary. a good way to be a profitable entrepreneur and amass wealth, you’re going to need to paintings for it. however the excellent news is: with the ideal tips, concentration and perseverance, you could flip entrepreneurial imaginative and prescient into profitable truth and feature the non-public freedom that simply wealth should purchase.

Kevin O’Leary may understand. The much-feared and respected Dragon at the immensely renowned express Dragons’ Den (and Shark Tank within the U. S. ) all started his corporation in his basement with a $10,000 mortgage from his financially savvy mom. many years later, Kevin bought that corporation for greater than 4 billion money. during this compelling, candid and, chiefly else, brutally sincere enterprise memoir, Kevin offers enticing, useful recommendation and classes that would provide someone a different aggressive aspect.

Download e-book for kindle: The Business Meetings Sourcebook: A Practical Guide to by Eli Mina

A well-run assembly does not simply begin on time and finish on time. It additionally saves you time! From hammering out undertaking ambitions to smoothing over alterations of opinion, the aim of a gathering is to get issues performed. The company conferences Sourcebook is a complete and hugely sensible advisor to making plans, launching, and steerage a gathering, on target and on time, to its best vacation spot.

Extra info for Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

Example text

In some cases, our findings may startle you, the reader. Nevertheless, we hope you will not only be intrigued, but also see the need for additional studies in this vein. Have our survey respondents (a half dozen of which were CEOs of firms within Fortune’s 500) told us the truth about their backgrounds and what they really think? Honestly, we must say that even though each respondent was guaranteed complete anonymity, and this promise has been scrupulously honored, we cannot stipulate that we have captured precisely the accurate picture of these CEOs.

In some cases, our findings may startle you, the reader. Nevertheless, we hope you will not only be intrigued, but also see the need for additional studies in this vein. Have our survey respondents (a half dozen of which were CEOs of firms within Fortune’s 500) told us the truth about their backgrounds and what they really think? Honestly, we must say that even though each respondent was guaranteed complete anonymity, and this promise has been scrupulously honored, we cannot stipulate that we have captured precisely the accurate picture of these CEOs.

Both rely upon anecdotes as opposed to large-sample statistical evidence. Their work is in the normative spirit of McClelland (1961), whose work heretofore has guided so much of the analysis of entrepreneurship. This general approach ignores recent scientific advances, especially in behavioral genetics, and therefore has limited usefulness. 5 It simply is not true that all entrepreneurial activity is dictated by the entrepreneur’s environment. Instead, there is a strong genetic component to both entrepreneurial activity and success.

Download PDF sample

Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor by Fred "Chico" Lager


by Jeff
4.2

Rated 4.55 of 5 – based on 33 votes