By Geoff Steward
"Logos and No Gos must be vital reference fabric for all managers of branded services and products. it's a concise, effortless learn, jammed with an important details on how one can live to tell the tale and thrive within the I.P. Jungle. It indicates tips to upload model price and the way to protect that worth together with your existence. while Kangol moved out of producing and distribution into model licensing it took us some time to grasp that model price lies as a lot within the caliber and defense of the I.P. portfolio because it does within the picture and buying and selling functionality. With Logos and No Gos in your table there might be no excuse for sloppy I.P. management."
—David M. Heys, C.E.O., Kangol Holdings Ltd
"Geoff Steward is a hugely skilled practitioner within the box of highbrow estate and exchange Marks particularly. Logos and No Gos embodies his vast event and is a really readable advisor to what's in a different way a tortuous and, usually, close to impenetrable criminal mine-field for the unwary model proprietor and model developer. an individual taking into account launching any type of new enterprise or product may still learn Geoff's ebook from hide to hide. therefore forewarned they need to have the ability to stay away from the worst pitfalls and, extra importantly, be able to increase a important enterprise asset."
—Mark Platts-Mills quality controls, Barrister training in exchange marks at eight New sq., Lincoln's Inn
Intellectual estate is among the most useful resources of all model vendors, and separates them from their festival in neighborhood, nationwide and worldwide markets. harm to manufacturers may have a dangerous impression on a company's base line. regardless of this, few model vendors rather know how to spot, get greatest price from and correctly shield their IP rights.
Covering all elements of rights safety in business—including copyright, designs exchange marks, database correct and area names—Logos and No Gos is your entire advisor for negotiating the minefield of IP in company. With assistance from professional Geoff Steward, you are going to the right way to layout and enforce a method to completely guard your model rights—and steer clear of inadvertently infringing these of others.
Logos and No Gos is a simple English advisor to deciding upon and dealing with the IP in manufacturers. it is all you want to comprehend and take advantage of of:
- Trade marks
- Database rights
- Domain names
- Employment contracts